Innovation at the Waterfront
In Toronto, WPP collaborated with BDG once again to design a new creative hub that promotes flexibility and collaboration, allowing for greater interconnectivity amongst WPP companies.
The campus is spread over several floors of the Waterfront Innovation Centre, which is located adjacent to an open shoreline and a rapidly growing urban development, and houses more than 2,000 of Canada’s most creative minds. As a result of the site’s ever-changing landscape, this new workspace reinforces a dialogue of change and adaptability.
The Facts - Client: WPP Real Estate | Size: 250,000 sqft | Location: Toronto, Canada | Status: Complete | Year: 2022
Key Features - An impressive hospitality and entertainment space that stretches over Levels 10 & 11, coupled with striking floor to ceiling views over the city and Lake Ontario.
Opinion - Work Design, The Globe and Mail
Credits - Photography: Phil Hutchinson