In the largest agency move in Dutch advertising history, WPP brings 1,500 creatives together in a world-class working environment to facilitate collaboration and give their clients simpler access to all WPP talent.
The new feature staircase takes clients immediately from reception up to the shared business hub on level 1. Other shared facilities include cafes, restaurants and bars designed into the project to increase staff wellbeing as well as encouraging movement through the building and creating opportunities for chance encounters.
All together, shared areas occupy about 40 per cent of WPP’s spaces, with strong design elements pulling people to them – the appeal of the upper terraces, the grand staircase, and visual connectedness of cafés to the reception.
In this way, a very traditional, very large office building is reworked with understanding of contemporary creative working, collaboration, and circulation. Most importantly, however, it’s also been designed with a strong focus on humanism.
The entire building meets BREEAM certification standards. In this case this standard is BREEAM Very Good, an exceptional score for a renovation project. As well as rainwater buffering and retention, green roofs, advanced daylight system control, advanced climate system control, energy efficient daylight control, thermal storage system and energy rating class A.
The Facts - Client: WPP Real Estate | Size: 20,000sqm | Location: Amsterdam | Status: Completed | Year: 2019
Key Features - When originally completed in 1972, the Rivierstaete building was the largest commercial new-build office building in Europe. It has now been completely re-imagined by developers Vastint with a fully glazed facade and multiple external terraces.
Opinion:
Published, FX Magazine November 2019 | Published, Frame Magazine June 2019 | Published, Architectenweb June 2019 | Published, Workplace Insight July 2019 | Award Shortlist, World Festival of Interiors 2019 | Winner FX International Design Awards 2019 | Bronze Clio Award for the Amsteldok branding designed by VBAT